The Business Model Canvas - Alexander Osterwalder

https://www.youtube.com/watch?v=n_BHiDmINB8

The Business Model Canvas is a tool, developed by the entrepreneur, author and lecturer Alexander Osterwalder, which is of use to find the right business model for a business idea. A business model represents the logical relationships of how an organization or business can generate added value for customers and secure revenue for the organization. With its simple and visual schema, the Business Model Canvas helps to work out, manage and plan the challenges on the way to the right business model.

It consists of nine Blocks, which are named with the key factors of a business model. They have to be filled with content little by little and brought into meaningful relationship with each other. The key factors are: