Types of Customers

Business to Consumer (B2C): Use or buy for themselves

Business to Business (B2B): Use or buy inside a company

Business to Business to Consumer (B2B2C): Sell to a company to reach consumers


General Advice

You need to talk to more customers than you ever thought possible - 100’s physically, 1000’s on the web.

Usually, 1 out of 100 eventually buys your product.

„I left a message“ or „I sent an email“ doesn’t count - its’s confusing motion with action.

Do not start at the top, you only get one meeting. You’ll almost certainly look like an idiot. Figure out how the game works first.


Business to Business


What could they want you to do?


The Business Customer ...